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The Potato Heads are moving into the modern age. Hasbro, which produces the renowned toy, revealed Thursday that it is rebranding Mr. and Mrs. Potato Head with a gender-neutral name, simply "Potato Head." It's a shift designed to get rid of traditional gender standards from the toys, and to permit kids to produce spud versions of their households, no matter what they appear like.
"Kids wish to be able to represent their own experiences. The method the brand name currently exists with the 'Mr.' and 'Mrs.' is limiting when it pertains to both gender identity and household structure." "The sweet spot for the toy is 2 to 3 years of ages," she added. "Kids like dressing up the toy, then playing out circumstances from their life.
Potato Head was presented in 1952 as a set of appendages, facial hair, and other accoutrements, with the consumer supplying their own potato "body." Mrs. Potato Head followed in 1953, together with other members of the Potato Head family and numerous devices. The toys remained popular throughout subsequent decades, and received another boost in popularity by appearing in Pixar's and its follows up.
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